Monday night’s D8 interview with Steve Jobs was a fascinating piece of dialog. While Jobs has lost none of his hubris, for most of the night he was reflective and nuanced about Apple’s achievements and competitors. It was a welcome change to the current political-style mudslinging that has been dominating most of the technology industry lately.
Sure, he took a couple of digs at Google (they made it easy with the recent Wi-Fi snafu) but largely resisted when Walt Mossberg continued to press him about the fact they now compete with their former ally. And Jobs even described how Apple lost the platform war to Microsoft – a pretty spin-free admission.
Most of the coverage overstated Jobs’ suggestion that we were beginning to see the end of the PC era. This wasn’t a proclamation that this would happen overnight. His argument, which is largely correct, is that over time many people will begin to rely more on lighter, touch-based devices and less on keyboard-and-mouse PCs. This is a challenge to both Apple and Microsoft who both have incredible resources invested in PC hardware and software.
The Apple-Google feud is only going to intensify with the unveiling of the next iPhone at WWDC next week. Expect Jobs to put on another good show filled with innovative design and plenty of hyperbole. And expect a green robot to be lurking around for the next move.